Digital Voice and Data 2008
SAMIP
Seltatel Advanced Multimedia Integrated Platform
The challenges for businesses today
It is increasingly important for businesses today to respond rapidly and effectively to changing market and customer needs - on pain of losing competitive edge. So all companies, whether small, medium or big, need slim, high quality processes. ICT technology, convergence, multi-channelling and web services are the main instruments that businesses are adopting to meet this challenge in the most comprehensively effective way.
Efficient communication
Their ultimate objective is to improve time-tomarket, boost productivity, cut costs, extend their customer base and win and retain customers' loyalty. Do you want to operate really efficiently and have all the information you need, anywhere and in all circumstances? Do you want maximum satisfaction for your customers? The new SAMIP s platforms will help you to win the battle!
Efficient communication
Their ultimate objective is to improve time-tomarket, boost productivity, cut costs, extend their customer base and win and retain customers' loyalty. Do you want to operate really efficiently and have all the information you need, anywhere and in all circumstances? Do you want maximum satisfaction for your customers? The new SAMIP s platforms will help you to win the battle!
is the value your investment creates
Separate infrastructures, lots of different suppliers, complexity and high ownership costs will soon be vague memories. In today's company networks, differing types of information converge and a vast array of value-added services are available. The resulting benefits are reflected in business processes, which can now offer improved performance, reduction and optimization of costs, as well as enabling investments to pay for themselves.
Seltatel designed its SAMIP communication server as the nerve centre of your company network, a platform that renders innovative technology wide-reaching, flexible and scalable, enabling your network to enjoy the advantages of new IP services and the possibility of managing advanced conventional telephony.
An innovative and cost-effective solution for small and medium enterprises, individual or distributed.
Thanks to its flexibility and full range of services, SAMIP is the ideal communication platform for small and medium businesses, small offices and branches, and companies of medium complexity, even with a distributed structures.
SAMIP is a full-blown convergent communication server built round highly integrated innovative technologies. It uses the standard protocols and languages (SIP, HTTP and HTML, XML) and has interfaces (Ethernet, Wi-Fi, TAPI) for interoperability across different networks, systems, hardware and software devices, including those of 3rd parties.
SAMIP accommodates distributed configurations on broadband interconnections that deliver big benefits for cost cutting, especially for multi-branch companies and private virtual networks.
An applications and services oriented communication server.
Use of IP protocol and standard languages enables SAMIP to operate as a convergent platform for CRM, Contact/Call Center applications integrated into company IT systems such as Enterprise Resource Planning (ERP) and Enterprise Process Management (EPM).
SAMIP makes it possible to use integrated instruments to develop vertical sector-specific applications by integrating existing multimedia services as if they were simple objects. SAMIP thus opens up the way to providing newly developed services designed to meet the business needs of the moment.
The main integrated services include, in addition to Voice over IP (VoIP), Unified Messaging, Collaboration applications and Contact Center applications. Not to mention vertical solutions such as mobile and fixed internet access and front -and back office management in the hospitality sector.
SAMIP was designed to work as the basic platform for your communication applications and to integrate them with your other IT systems. A company network using SAMIP creates values for an enterprise through its processes, by facilitating truly all-embracing communication, which is vital to acquiring and retaining the loyalty of customers. The SAMIP platform is based entirely on the SIP protocol, working alongside XML and HTTP, the two market standards for IP networks, for data exchange, and the RTP protocol for streaming data flows.
The SIP protocol means flexible use of new generation terminals and applications such as SIP phone, Wireless SIP phone, Softphone for PCs and palmtops. XML is one of the basic languages in the development of new Service Oriented Architecture (SOA) systems and is therefore vital for interaction between communication applications and other IT applications. SAMIP gives the customer instruments for creating new applications services by integrating those already available on the platform.
CTI APPLICATIONS
The SAMIP platform is able to support many 1st Party and 3rd party applications.
The TAPI acronym (Telephony Application Programming Interface) identifies the group of functions
supported by Windows, that allows the creation of applications to manage services supplied by
telephone equipment, independent of the characteristics of the equipment in use.
The TAPI applications can belong to two distinct types which can be principally distinguished by the HW
context in which they operate:
• the so called 1st Party applications, that are designed to supply Personal Telephony services
and control, in general, a single telephone device;
• the so called 3rd Party applications, that are designed to supply IVR and TTS services and
control many telephone lines/resources.
SAM Desktop Communicator Professional/Supervisor (BUP/BUP+)
The SAM Desktop Communicator is a software
application that through the TAPI interface, provides a
simply and useful tool for the management of telephone
communications from a terminal employing an intuitive
user graphical interface.
The SAM Desktop Communicator is an application that
runs in the background and on arrival of a call employs
its graphical interface to display the calling party name,
if present in the directory, accept and answer the call,
transfer a call to other internal extensions, set up a
conference and also provides a complete log of calls
made and received. Through the same interface it is
possible to consult the voice mail.
The SAM Desktop Communicator permits:
• the management of the traffic from the actual telephone;
• the monitoring of telephone traffic of many telephone;
• the display of calling/called party name using
the application’s personalised telephone directory or from
the Microsoft Outlook® application.
• personalised configuration of some services like
call forwarding, etc..
The SAM Desktop Communicator Professional’s main operations
include:
• Basic operations: make and answer calls,
display calling party name/number, place
on-hold, call transfer, set up a conference,
refuse calls, configure fixed call forwarding;
• Management of the telephone directory for
caller identification. Integration with
Microsoft Outlook™;
• Log of the outgoing, answered and
unanswered calls;
• SAMIP forwarding: configuration of the fixed
call forwarding towards another extension or
a user in the public network:
• Monitoring the state of many telephone extensions;
• Multi-language: the application and help-on-line available in different languages.
The additional functionality offered by the SAM Desktop
Supervisor (BUP+) includes:
• Control panel for multiple calls (answer, on-hold,
transfer);
• Parking of the calls and management of the park queue;
• Advanced management of PBX forwarding
• Management of distribution lists;
• Integration with Voice mail:
• Complete integration with third party software (e.g. MS
Access, MS outlook, Goldmine).
